IT'S A LIFESTYLE
Riich Habbitts Clothing is an urban clothing company founded in 2021 in the state of Arkansas.
The brand combines the integrity of the streets with the essence of hip hop culture. The groundwork for the company was laid over 2 decades ago upon the principles of family, love, and loyalty between Trenton Jefferson, founder, and Willie Davis III (Trae), CEO.
Their slogan, “It’s a Lifestyle”, welcomes people from all walks of life to partake in the companies clothing styles. The brand is quickly becoming a household name in the state of Arkansas with a strong regional movement in the Southeast U.S.
The clothing brand is worn by social media influencers, hip hop artists and blue-collar consumers alike.